Are you a business owner providing services in and around the community? Do you run boot camps, a delivery service, real estate agency, or run workgroups?
If someone types in your business name then they probably have already heard of you.
But what if it’s a potential customer looking for your business but haven’t heard of you. Instead, they type in a generic phrase – like ‘plumber near me’ or ‘delivery near me’. Would they be able to find you?
If you can’t find your listing or you have to scroll down to find it, you need to activate your Google My Business listing.
Google has a massive reach of audiences in Australia. Remember, 93% of online experiences begin with a search engine. And 75% of Google users don’t scroll past the first page of search results. If potential customers or clients can’t see you on Google search or Google Maps, then they can’t find you.
Why Google My Business is built for local businesses
Free listing and a mini-website
It’s like the yellow pages of business directories. And if you don’t have a website, you should be on GMB at the very least.
GMB helps potential customers find your business
Google My Business is a free business listing tool. It was developed to help the community find local services and products, like yours, near them.
It’s designed to let users quickly find a service near them with minimal clicks (or zero clicks!). The little snippet of vital information about your business on Google My Business listing was designed so users can quickly call, email or visit you at your business location.
GMB keeps your business information and services up to date
GMB is a mini-website with all the crucial contact information about your business. When potential customers search for a ‘business near me’, Google will serve them with a list of related businesses near them.
GMB will also only serve them with bite-sized essential information. When our online attention is less than 15 seconds, information must be short and quick to use. So if you don’t have a website presence yet, it’s a good idea to list your business on GMB. Even without a website, your customers would still be able to find you on searches. The info they’ll get from your GMB listing are:
- Address
- Store Hours
- Phone number
- Website
- Directions
- Questions and answers
- Reviews
- Photos
- Google 360 view (map view)
It’s good for your website SEO
The information on Google My Business has important keywords and search phrases search bots look for. These are incredibly helpful for Google searches, especially more so when you are listed directly on their GMB platform.
So, should you add or claim your business on Google My Business? Absolutely! And just to summarise above, here are the reasons why you need to have Google My Business:
- Google My Business gives you a free listing and a mini-website on their platform
- GMB helps potential customers find your business
- GMB keeps your business information and services up to date even without a website
- It’s good for your website SEO
If you need help setting up your Google My Business Account, drop me a line 🙂 Or follow me on Digital Path’s Facebook Page for my next tutorial on how to set up a GMB account.
